Social Media Optimization
Social Media Optimization is actually using different numbers of sources to create publicity and increase awareness of a product, service brand or event. Different types of social media include social news and bookmarking sites, as well as social networking sites, such as Facebook, Instagram, Twitter, video sharing websites and blogging sites.
Social Media Optimization (SMO) is somehow similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for the website whereas social media optimization means optimizing a website and its content to encourage more users to use and share links to the website on social media and networking sites. SMO also refers to software tools that motorized this process, or to website specialists who perform this process for customers.
The basic goal of SMO is to build interesting online content, eye-catching digital photos or video clips that inspire and entices people to engage with a website and also share this content, or its web link, with their social media contacts.
SMO allows you to:
- Strengthen your brand
- Generate leads
- Get more visibility online
- Connect with your audience