Web design serves a website the way roots serve a plant. Plants use their roots to anchor themselves in
the ground, deliver much-needed nutrients to their leaves, and achieve overall growth. Like a plant with
strong roots, your website relies on good web design as a foundation to keep it alive and functioning
properly.
This will help you establish your website on the Internet, it delivers visitors to the pages where they want
to go, and ultimately it is the way your website will achieve overall success through increased sales,
visibility and growth.
Simply said – if you want to attract more customers to your website, you’ll need a solid web design to do
so.
Keep reading to learn more about how proper web design works.
5 Ways website design
User Experience Design (UX) and User Interface Design (UI) are the tools you’ll need to build a beautiful,
high functioning and easily navigable website – a site that will attract customers in your target market
and keep them wanting more.
X and UI are used together to produce a website that speaks to your target audience. UI can be thought
of like graphic design, while UX has more to do with designing the optimal path(s) a user will take to
navigate through your site.
1. Tell website visitors exactly what your business does– who you are, and what they can get from
your site first. Your company branding should be included in this – items like your logo and tagline should
appear close by – but the single, most crucial aspect of good homepage design lies in effective
communication of the goods or services you provide – otherwise, why visit your website at all? So you’re
attracting lots of visitors to your website. But if you’re a freelancer or running a creative business, you
need those visitors to become clients and customers. Otherwise, your site is like a bucket with a hole –
draining away from your time and money.
Making your sales offers abundantly clear, offer a free subscription – to your blog, your newsletter, your
podcast, or some other form of communication channel that gives you permission to stay in touch with
them over time. Once they get to know, like, and trust you via the free samples and advice you send
them, they’ll be more likely to pick you when they’re ready to buy.
2. Speak your target market’s language– Note the difference in how Forbes and GQ Magazine speak to
their website visitors with their content. While the former is mainly concerned with finance and
business, the latter focuses on fashion and style, and their homepages are no different. Lesson? Don’t
mix haircut talks with hedge fund managers. Make it easy for your target market to understand your
content. Make a commitment to using this language on your website, in your blog posts, and anywhere
your target audience will see it. A good relationship starts with both parties speaking the same language;
you can’t expect your customers to start speaking your language, so you need to make the effort to start
speaking theirs. Good luck!
3. Get rid of marketing fluff-No one likes spam email. If your homepage is cluttered with content,
images, and links that all compete for a visitor’s attention, or if you don’t clearly and prominently state
what you offer, it will be like reading a spam email – and most people will not want to read it. Remove all
the unwanted stuff present on your website.
4. Use good calls to action-Well-designed websites use calls to action in strategic places and at key
times to encourage click-through and help conversion. Especially on your homepage, good calls to action
will guide your website visitors along the appropriate path, whether that’s to shop around or fill out a
contact form.
If the call-to-action you’re adding to your site doesn’t fulfill the need of your visit at the specific point in
their journey, it’s not going to resonate with them, and they’re not likely to move forward.
Follow these best practices for creating strong calls-to-action that will generate leads:
1. Make them Action-Oriented
2. Use Persuasive Text
3. Include Strong Visuals
4. Create a Sense of Urgency
5. Make them Easy to Find
5. Make it mobile-friendly-Give your website the best possible chance to perform well by using
responsive web design – especially on your homepage. Responsive design allows your website to be
viewed on any device – mobile or otherwise – and still look and function great. A mobile-friendly site is a
website that is designed to be displayed on handhelds (mobile) devices such as smartphones or tablets.
When designing a mobile-friendly website you basically have two choices: responsive or adaptive. Digital
connectivity for your website is now more important than ever and will continue to be so in the future.
However, it doesn’t have to be daunting. Don’t look at creating a mobile-friendly site as a challenge—see
it as the opportunity it is for your business.