Email marketing
Email marketing is an act of sending a commercial message, basically to a group of people, using email. In a wider sense, every email sent to a potential or current customer could be considered as email marketing. It involves using email for sending advertisements, business requests, or request sales or donations. The email marketing approach commonly pursues to achieve these three primary objectives that are to build loyalty, trust, or brand awareness. The term mostly indicate sending email messages with the purpose of increasing a business’s relationship with current or previous customers, encouraging customer loyalty and repeat business, capturing new customers or convincing present customers to make a purchase immediately, and sharing third-party advertisements purchase immediately, and sharing third-party advertisements.
Benefits of Email Marketing are:
- Targeted and personalized content
- Build credibility
- Better brand recognition
- Boost sales
- Stronger customer relationships
- Optimize your time and budget
- Metrics to learn what works
- Increased traffic to your website
- Establish authority
- Build excitement