Search Engine Marketing
Search engine marketing (SEM) is a digital marketing approach used to enhance the visibility of the website in search engine results pages
Importance of Search engine marketing
- Search engine marketing has become a crucial online marketing strategy for increasing a company’s reach, with an increasing number of consumers researching and shopping for products online.
- In search engine marketing, advertisers only pay for a view that results in visitors, making it a more effective and efficient way for a company to spend its marketing dollars. With this, each visitor incrementally improves the website’s rankings in search results.
- If consumers enter search queries with the purpose to find information of a commercial nature, that means they are in a perfect state of mind to make a purchase, compared to other sites such as social media where users are not searching for something.
- Search marketing reaches consumers at the right time: when they are open to getting new information. Unlike the majority of digital advertising, PPC advertising is non-intrusive and does not interrupt their tasks.