You should perceive your online store as a stage and your product as a star in front of the
crowds applauding and wanting more. Lights, order, details, signs – everything on that stage
has to be envisioned and executed with only one goal in your mind – making the star of the
show truly shine. When your Website looks perfectly well, it portrays a certain message, certain
lifestyle, and values that your product carries.
Imagine your perfect online store.
What kind of impression should it reflect?
How should it look like in order to attract buyers and represent your brand in the best way
possible?
You should perceive your online store as a stage and your product as a star in front of the
crowds applauding and wanting more.
Lights, order, details, and signs – everything on that stage has to be envisioned and executed
with only one goal on your mind – supporting leading role and making the star of the show truly
shine.
When your website looks perfectly well, it portrays a certain message, certain lifestyle, and
values that your product carries.
That is what should make your buyers react and identify themselves with the product and the
brand.
Beware of “Halo effect”
Buyers need 0,05 seconds to decide whether your online store is visually attractive.
That means that you have nothing but a split of a second to leave a great first impression.
Social psychology defined the phenomena called Halo Effect, that causes people to be rather
subjective when making a certain judgment and transposing feelings towards one characteristic
to others that don’t correlate with the same aspect.
If potential buyers visit your online store and the store doesn’t look appealing, if the colors are
simply wrong and your font is irritating, they will think that your products will leave exactly the
same impression. When it comes to selling online, you as a store owner don’t have the chance
to meet your customers in person and create a strategy based on your intuition or previous
experience.
Your strategy has to be based on relevant data you have acquired so far, and their analysis of
course.
Consistency equals professionalism
Before you even begin planning entire online store design, think about your brand.
The essence of creating successful brand lies in your ability to tell a story. It lies in the ability to
position your product in buyer’s minds in a unique way.
Your online store appearance simply has to be related to your message, and visuals have to be
related to your brand.
In case you have already built your brand offline, your online store should most certainly reflect
that.
Be careful and try to merge brand messages both visually and textually, and don’t let them
depend on the sale funnels you’re using.
You should always the make sure you maintain your consistency in order to:
• be memorable
• show you’re serious about your business
• eliminate completely the possibility of being replaced by some other brand
• highlight your brand’s personality
Girls like pink Boys like blue?
Just like the carefully picked brand name, color also carries important meaning that always
becomes crucial for the brand identity.
Colours can do so much to help you become recognized, noticed and communicate a certain
image.
There are numerous attempts to connect certain colors with specific emotions and associations.
Yellow – happiness, creativity but also caution, cowardice, and egocentrism.
Orange – energy, vitality but also the sign of bad taste.
Red – power, excitement, courage, youth, but also aggression, danger, and cruelty.
Purple – fantasy, wisdom, nobility, excessiveness and conceit.
Blue – knowledge, freshness, peace, trust, dignity, authority but also depression, coldness, and
indifference.
Green – fertility, health, harmony, youth but also envy, poison, inexperience.
White – pureness, simplicity, peace, but also fragility, isolation, and sterility.
Black – power, seriousness, elegance, but also death, fear, emptiness.
Researchers often emphasize the certain connection between sex and color.
But, it turned out that blue is favorite among both – man and woman.
The least favorite color was orange, followed by brown.
The biggest difference is visible when it comes to purple which is among top favorites for the
woman.
Men, on the other hand, have placed purple in the bottom few. Also, data showed that men
prefer bright, and woman colors that are more subtle.
Power lies in the context and user’s expectations
There is no clear and direct guide that can help you choose your brand’s colors or choose the
proper design for your online store.
Cultural differences, personal taste or previous experience can often blur the effect that certain
colors could have on the buyers.
The idea that orange or blue will automatically evoke some specific emotion is no more precise
than your today’s horoscope.
However, what we have to determine before choosing colors is the context in which they will be
used.
And the context is your brand – feeling, mood, your brand’s picture – that is what plays the key
role when persuading buyers.
Colours are significant because they have to be incorporated into your brand’s personality.
Predicting what buyers think is suitable for your product, is something that you can also note
when thinking and define your palette.
Buyers do have an opinion whether a color matches the product.
Also, researchers show that color has the very important role when it comes to buyer’s
perception of the brand or brand’s personality.
Certain associations, in general, can be followed by certain colors.
For example, brown will always associate with soil, Earth, rustic, and can be well used in an
online store that sells wooden furniture or leather-based products.
One of the worst things you could possibly do is choosing the same color as one of your direct
competitors.
Brand’s strength lies incapability to stand out.
Product reviews
Product review is the oldest one and it still sticks.
It was introduced by giants such as Amazon and eBay in the very beginning of their website
adventure and it is still used in almost every online store.
Product reviews do offer great value to the customer when buying online.
Of course, you can debate the fact that customers believe someone that is maybe half world
away.
They believe someone even though they have vague or no idea about their cultural heritage,
habits or standards.
The question that needs an answer is – who has set the bar for quality?
Who has set the standard? Obviously, consumers are the ones.
Reading loads of product reviews will give them a great insight and after reading dozens of
them, they will get the idea of what to expect and will be able to separate the genuine ones from
the exaggerated ones or ones that are simply wrong.
And it will help them bring the decision.
It will help you – to sell.
On the other hand, what this means for a store owner is that he has to invest continuous efforts
into maintaining the product at the highest level possible.
And not only that but to be honest and transparent when describing a product and sincere when
presenting its functionalities/size/fabric etc.
Conclusion:-
It depends on you whether you want your website to be designed better or best. Pheunix
designs the website that is best for your budget and includes everything that should be present
in a successful website.
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